Rafik Riad, originally from Egypt, has studied and worked globally on policy design and project implementation in the field of international development. In 2011, Rafik founded SALT, a fair trade social enterprise that worked with communities in Africa and Latin America. Rafik’s appreciation for social enterprise, as a business model that circumvents both the volatility of traditional development frameworks and the shortcomings of conventional corporate models, led him to found Buy Good. Feel Good. in 2014. Today Buy Good. Feel Good. is North America’s largest marketplace dedicated to connecting social enterprises with buyers and consumers.